Building software people actually love.
SoftStore s.r.o. creates digital products, ecommerce brands, and next-generation software across Europe.
A Czech ecommerce company building for the long term.
SoftStore s.r.o. is a Czech ecommerce company. Our core business is building and running online stores. Alongside our stores, we're now building Mobile Applications, SaaS Products, AI, and Automation.
Brands we've built.
SneakySneakers
Premium sneaker accessories designed for sneaker enthusiasts — including premium rope laces and accessories.
Varovky
A viral automotive brand creating humorous warning labels and automotive accessories.
RiskLabels
The European expansion of Varovky, with multilingual support and international shipping.
Future products in the works.
Roadbook
A next-generation road trip platform combining navigation, live events, telemetry, CarPlay, Android Auto, communities, and social driving.
Fleet Management
Smart fleet software for automotive service centers.
AI Automation
Internal AI tools for business automation, built first for our own brands, then for others.
From one idea to a portfolio of brands.
Company founded
SneakySneakers growth
Varovky launched
RiskLabels expansion
Next-generation software products
Get in touch
Have a product idea, a brand, or a problem worth solving? We'd like to hear about it.
Get in touch